Uptime Institutes ‘Lean, Clean and Green’ Symposium helps IT departments understand the amount of waste their servers are creating. The probem is so big it is actually beginning to be a significant contributor to greenhouse gases and ultimately global warming. Given this as the basis for our creative, a script and overall look and feel were created to extoll the magnitude of the situation, with a resolution at the end…clean up now, be a part of the solution to the problem.